About Our Founder & CEO

Heidi Gilbert is an entrepreneur who is passionate about helping women rediscover their strength, confidence, and purpose through sustainable wellness. With a degree in Health and Wellness and more than 20 years of experience, she has dedicated her career to guiding women toward healthier, more balanced lives.

As a former personal trainer and fitness studio owner, Heidi spent decades helping clients build physical strength while developing a deeper passion for whole-life wellness. Today, as a Certified Life Coach, she helps women navigate life’s transitions with a focus on mindset, personal growth, and faith-centered encouragement. Heidi believes true wellness comes from nurturing the body, mind, and spirit.

In addition to her work with clients, Heidi has helped build and lead 7-figure organizations. She is also one of the co-founders of Power of 100: Women of the St. Croix Valley, a philanthropic collective that brings women together to make a meaningful impact in their community.

Through Wellness Rev Collective, Heidi brings together her decades of experience, leadership, and deep faith to support women in building healthier, more purposeful lives.

Heidi is married to her high school sweetheart, Todd, a third-generation business owner of Valley Companies. Together, they have three adult children and share life between their homes in Wisconsin and Arizona. Deeply rooted in family and connection, Heidi is passionate about living fully and intentionally. She loves to travel and explore new places, and you’ll often find her hiking, practicing yoga or pilates, and soaking in the beauty of the outdoors.